Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website, such as those intended for traffic analysis and marketing optimization. You can add and update AdWords, Google Analytics, Firebase Analytics, Floodlight, and 3rd party or custom tags from the Tag Manager user interface instead of editing site code.
You can track below from Google Tag Manager
- Track Pageviews
- Track Events
- Track Form Submissions
- Remarketing lists
- Cross domain tracking
- In-app analytics
- Track Outbound Links & Downloads
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Project requirements to start the work
Website URL
Google account ID & password
Website Admin/FTP/cPanel details
WordPress Admin logins
