The goals and funnels functionality in Google Analytics can help you determine which pages of your site are helping to convert leads and which pages are turning them away. A “goal” is the ultimate endgame for a particular portion of your website. A “funnel” is the path that visitors take through your website to arrive at a specific goal.
How goals and funnels help you
- Goals and funnels help you track and categorize traffic on your website through a very specific route predefined by you.
- Setting goals helps you track metrics related to your product sales and can help you determine profitability.
- Setting funnels will help you determine the effectiveness of your sales copy, how well your squeeze pages are working, and which of your products and services are most popular.
Google Analytics Goals tracks the following metrics for you:
- Goal Completions
- Goal Value
- Goal Conversion Rate
- Total Abandonment Rate
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