Google Analytics Goal & Funnel is the most vital tools that help in tracking and monitoring your website’s performance. It helps in providing valuable insights into users’ behavior within your website, their activities, etc.
Why are goals so important? Because they allow you to track specific actions against your traffic, revenue, and conversion data as well as setup experiments to optimize against them. Similarly, enabling a funnel visualization for a goal will allow you to track your users along the path to completing a goal if there are multiple steps so that you can see where there might be holes in your funnel or track the success of specific events or campaigns on funnel completions.
There are many great use cases for goals and funnel visualizations. These include eCommerce shopping funnels, multi-step sign up or contact form completions, page navigation, and more. For goals specifically, you can also measure things like reaching a certain number of pages viewed in a visit, time on site, or bounce rate.
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