Google Analytics is a powerful tool for tracking and analyzing your visitors’ behavior on your website. Naturally, if you’ve invested in an eCommerce site, then you’ll want you to take the proper steps to ensure your site is generating an ROI for your business.
Google Analytics Goals and Funnels to track of the most crucial aspects to your business by tracking how often visitors complete designated actions.
You can specify the type of actions you would like to record as a goal.
- Destination: Triggered when a user reaches a certain URL Destination like a thank you or confirmation page.
- Visit Duration: Triggered when a user spends a specific amount of time on the site. You can also set it if you want your users to spend a specific amount of time on the site. If you have a support section on your site and you want your visitors to find solutions quickly.
- Pages/Visit: Triggered when a visitor reaches a specified number of pages within a visit. This can also apply to a support section.
- Events: Triggered when a visitor completes an action defined as an event such as a video play, ad click, download, or social share.
You can use your funnel to visualize your users’ progress from placing items into their shopping carts to the payment page, and subsequent thank you page. Funnels help you visualize this process, offering the conversion data between each step along the way. This will help you determine:
- Whether the layout of your website is designed to encourage your visitors to convert.
- Which areas of the site are causing users to drop out of the funnel.
- If there are any technical issues prohibiting users from completing their purchase.
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