Tracking your BigCommerce sales in Google Analytics can be hugely beneficial to understanding your business. Google Analytics will provide a wealth of information about your visitors, how they found your products, how long it took them to buy, how much you’re making from each traffic source, how much each visit is worth etc.
The goal and funnel data can be used in a number of ways to gain a better understanding of traffic through your website and its overall profitability.
What is a Goal?
In Google Analytics a goal is a page. It is a page that visitors will only visit after completing a desired action. For example, the thank you page after submitting a form, or the receipt page after placing an order.
What is Funnel?
It is a series of required steps before a conversion, like the checkout pages in a cart before the receipt page is reached. By defining these steps, Google Analytics can construct a funnel visualization report that you can use to see abandonment rates as well as entrance sources.
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Project requirements to start the work
Google analytics ID & password
Website Admin/FTP/cPanel details
BigCommerce Admin logins